We know the feeling. You’ve got a world-changing idea, the passion to make it happen, but outdated regulations are holding you back.
Is red tape strangling your breakthrough? Estonia can help.
Removing regulatory barriers
Accelerate Estonia, an initiative by the Estonian Ministry of Economic Affairs and Communications, is a launchpad for entrepreneurs who dare to challenge the status quo. We support UK companies facing domestic legal obstacles by promptly repealing or amending the relevant restrictive legislation in Estonia, enabling their continued development.
In Estonia we believe the way out of regulatory limbo is not by stifling and downgrading innovation but to update inhibiting regulations.
What if instead of changing your innovative product, you could change the regulations?
Accelerate Estonia and Oxentia are hosting a pitching and networking event in London on 23 April 2026 to gather the UK’s brightest ideas, which need regulatory change in order to function and scale.
Companies which fit the criteria and succeed in proving their idea and need for regulatory change will be able to collaborate with policymakers to create regulations that suit their needs.
What we offer
- Direct access to the decision-makers: Forget endless petitions. We’ll handle talking to the right people in the Estonian government to get your solution unstuck from regulations.
- Test and validate your solution: Test your rule-breaking solution and validate its effectiveness in real-world conditions.
- Make illegal things legal: Collaborate with policymakers to create a regulatory framework that specifically enables your innovative business model to thrive.
- Unlock new markets: Once proven in Estonia, scale both your product and the legislative solution all across the world, using Estonia as the launchpad.
"If you had a country, what would you do with it? Estonia offers you the chance to find out."
Viljar Lubi
Ambassador of Estonia to the United Kingdom from 2021-2025
Our Selection Criteria
- Clear Need for Regulatory Change: The solution must address a specific challenge that requires regulatory intervention from the public sector.
- Scalability: The solution must have the potential to tackle significant global challenges and scale.
- Fully Developed Concept: The product or service should be ready for piloting, not at an idea stage.
- Operational business: The solution must be backed by a well-established and committed team.
- Business Model Focus: We focus on B2B and B2C models, not B2G.
Why Estonia?
- Business-friendly regulations and agile policymaking – Estonia is known for its fast and flexible regulatory approach, with a willingness to experiment.
- Strong public sector support – public sector institutions actively collaborate with startups, making Estonia a great place to pilot new technologies in real-world environments.
Use Estonia as a testground for your business
Apply nowPS. You don’t even have to move to Estonia, no relocation needed! Estonia is a world leader in digital governance, offering a unique and fully digital business environment through its e-Residency programme.
